Nintendo's New Price Strategy: Console, Membership, and Game Card Costs Rise Amid Component Shortages

This update provides news about upcoming price adjustments to Nintendo's latest console offering and other products. The announcement comes as a response to widespread shortages in memory components affecting the entire technology sector.

Nintendo will increase the price of its new console by an additional US$50, CA$50, ¥10,000, and €30. The financial report also revealed that several products in Japan — including the original console, its compact version, and the enhanced screen model — will experience a price adjustment. Alongside these changes, costs for online memberships and specific game cards in Japan are also set to rise.

The adjustments are scheduled to be implemented on On September 1, 2026, the event is set to take place across both the United States and Canada, and Europe, with more details expected to be released before this date. The company has joined other major industry players who have opted to raise prices in response to current financial pressures and market challenges.

Nintendo expressed regret over the necessity of these adjustments. The company noted that the revision is projected to result in a reduced forecast by three million units sold in 2026 and extended an apology to its customers and partners for any inconvenience caused by these changes.

• New console price increases: US$50, CA$50, ¥10,000, and €30
• Additional products in Japan will also see a revised pricing structure
• Changes in online memberships and game cards pricing in Japan
• Effective date for price adjustments: September 1, 2026 (in select regions)